Mission Statement

Core Philosophy

Good Cacao™ is a mission-driven company that relies on a core set of values in all its dealings – these values are; honesty, integrity, social responsibility, diversity, family, success, hard work, passion, pride and modesty. Our mission to be a dynamic leader and innovator in the retail food and beverage industry is firmly rooted in a powerful work ethic and our conviction that we can and should make a difference. We will continually work toward exceeding the needs and expectations of all our stakeholders: our customers, employees, suppliers, partners, communities, the environment and the planet. Setting and adhering to high standards is what we continually strive for – we will always be positive examples for other organizations and other people to emulate. Our vision carries well beyond our business or industry - we are forever bound to the people we engage and the world in which we live.

Business

We believe in the right to profit through the voluntary exchange of goods and services with our customers, partners and associates. It is our belief that earned capital is a barometer of our success as a company, but not the only barometer – our success must also be based on making ethical and moral choices, earning the trust and loyalty of our customers and engaging our local communities through volunteer work and mentoring. We will act as a model for others who are interested in being socially and environmentally responsible, while being profitable. Good Cacao™ firmly believes in the Fair Trade principles – we will be consistent in our support of companies and products that understand and follow Fair Trade principles. It is our mission to deliver the widest selection of organic, functional products to diverse markets in a timely manner.

Product

Good Cacao™ has set a goal to sell the highest quality organic products at market competitive prices. Our product quality/ standards are based on nutritional value, functional efficacy, and of course they must have all natural and organic ingredients. We will never use a product that includes the use of trans-fats, highly refined sugars, GMO’s, refined grains, nitrates, aspartame, artificial colors or flavors, BHA/ BHT/ Benzoate preservatives or chemical additives. We will deliver our products to market in safe, attractive, innovative, and ecologically friendly packaging.

People

We will treat all our customers, partners and associates with respect, dignity and trust. We will engage all people and business transactions honestly, fairly and with positive intent. We believe that exceeding expectations is crucial to building relationships, brand and loyalty. The lifeblood of our business is in the relationships we develop, and the belief that we are having a positive effect on the lives of everyone we engage. We will focus many of our programs on the health and benefit of children of all ages.

Earth

We believe we have a responsibility to treat mother earth with the same respect we bring to our business and our relationships. This means we make all efforts to use sustainable products, we recycle, reuse and reduce at all times. We support the use of local businesses, farmers and products - we continually strive to support socially responsible initiatives and technologies that foster stewardship of the land, protect the environment and allow us to leave a smaller overall footprint. To this end, we pledge to offset our business footprint by purchasing annual wind energy credits and employing energy saving technologies throughout our business.

Tomorrow

Our mission statement reflects our goal to continually grow, and effect positive change within ourselves, our company, and the world in which we live. It reflects our hopes and passions to be the best we can be at all times and in all areas of our lives. Should we ever fall short of our goals, we will work together to re-invigorate that passion and help shape a better tomorrow.

“There is nothing like a dream to create the future”

- Victor Hugo -